about us / over ons / who are we?
CIAO! Thanks for reading!
My name is Alice and I live in Sittard with my husband and our children.
In 2020, we started setting up our shop: www.hemelse-geuren.nl. But why? And what else goes on behind the scenes?
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Our background
I'm half Italian, and from a young age, our family went to Italy (Sardinia) every year to visit family. My husband grew up in Italy (Mantua).
We both grew up surrounded by the most delightful fragrances of Felce Azzurra, Borotalco, and Tesori d'Oriente, among others. The fresh scents of Marsiglia, White Musk, and Talcum remind us of our childhoods, our families, and our vacations. Just like our parents, we always brought these scents back to the Netherlands after visiting Italy.
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The idea of Heavenly Fragrances
When I was pregnant with our third child, the lockdown started... Bummer! It happened right around the time we were supposed to go to Italy to replenish our supplies.
During my search, I discovered that these brands are difficult to find in the Netherlands, especially online. They were often incredibly expensive, or they barely had what I was looking for.
Then I thought, “Wouldn't more people have this problem?”
After contacting a few wholesalers in Italy, we started our little shop. Initially, it was just for family, friends, and acquaintances, but soon orders came in from all over the Netherlands and Belgium. In no time, we had our hands full!
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Back to work
Hemelse Geuren (Heavenly Fragrances) quickly began to grow. However, we received a reality check: this isn't a full-time job, especially not with a busy family!
Heavenly Fragrances has actually become a hobby that got out of hand, one that we enjoy immensely.
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Today
It makes me proud to know that people in the Netherlands, Belgium and perhaps even further afield are getting to know products from my childhood, thanks to us!
Here's to many more years of Heavenly Fragrances ✨
Greetings from our team,
Alice 💙
